Amanda Baughan

amanda-baughan.jpg

Product Manager @ Maincode

Affiliate Faculty @ UW

Seattle, WA

Hi there! I’m a Product Manager of AI & UX at Maincode, where I work on Matilda, Australian-made AI that empowers users to solve their own problems. At Maincode, I oversee product strategy and interface directly with users to improve our products. I also lead the AI UX Residency, in which we sponsor PhD students to work on scoped projects on topics related to human-AI interaction.

Before joining Maincode, I earned my PhD in Computer Science from the University of Washington, where I studied at the intersection of design, psychology, and technology. My research explored how technology foregrounds or prevents connection online, and has been featured by the Wall Street Journal, Scientific American, and NPR.

I started my career as a UX Researcher at Google Maps and AI2, improving human–AI interactions in research discovery, and I periodically teach design ethics at the University of Washington Information School, where I am part of the affiliate faculty. Outside of work, you’ll find me surfing, hiking, or indulging in yet another rewatch of Twilight.

selected publications

  1. sydney.jpg
    Voice of Australian AI: Learning Australian Assistant Voice without Caricature
    Yue Yang, Maxwell Twelftree, Luke Borgnolo, and 2 more authors
    In Proceedings of the 2026 Conference on Empirical Methods in Natural Language Processing: Industry Track, 2026
  2. Honorable Mention
    voiceassistant23.jpg
    A Mixed-Methods Approach to Understanding User Trust after Voice Assistant Failures
    Amanda Baughan, Xuezhi Wang, Ariel Liu, and 3 more authors
    In Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems, Hamburg, Germany, 2023
  3. dissociation22.jpg
    “I Don’t Even Remember What I Read”: How Design Influences Dissociation on Social Media
    Amanda Baughan, Mingrui Ray Zhang, Raveena Rao, and 4 more authors
    In CHI Conference on Human Factors in Computing Systems, New Orleans, LA, USA, 2022
  4. onlineargument.jpg
    Someone Is Wrong on the Internet: Having Hard Conversations in Online Spaces
    Amanda Baughan, Justin Petelka, Catherine Jaekyung Yoo, and 5 more authors
    Proc. ACM Hum.-Comput. Interact., Apr 2021